# Proof and results — [YOUR COMPANY NAME]

Everything in here is a fact you are happy to see in public. If a number is a
guess, mark it as a guess. Claude will use whatever is in this file, so only put
in what is true.

---

## Numbers we can quote

- Years trading: [ ]
- Customers served: [ ]
- Jobs completed: [ ]
- Review score and where: [ ]
- Anything else measurable: [ ]

## Named results

Only include these where the customer has said yes to being named.

### [Customer name] — [what we did]

- The situation before: [ ]
- What we did: [ ]
- The result, with a number if you have one: [ ]
- Permission to name them publicly: [yes / no]
- Their words, word for word: "[ ]"

### [Customer name] — [what we did]

[copy the block above]

### [Customer name] — [what we did]

[copy the block above]

## Anonymous results

For the ones who said no to being named. Still useful, just describe them by
type.

- "A [type of business] in [area]" — [what happened]
- "A [type of business] in [area]" — [what happened]

## Reviews worth reusing

Paste them exactly as written. Never tidy up a real review, and never invent one.

1. "[ ]" — [first name], [where it was left]
2. "[ ]" — [first name], [where it was left]
3. "[ ]" — [first name], [where it was left]

## Accreditations, memberships, insurance

- [ ]
- [ ]

## Awards and press

- [ ]

## Claims we must never make

[Anything you cannot evidence. Rankings, revenue promises, "number one",
"the best". If you cannot prove it, it goes here.]

- [ ]
- [ ]