# Brand and design — [YOUR COMPANY NAME]

For anything visual. Graphics, social posts, documents, presentations.

---

## Logo

- Primary logo file: [where it lives]
- Versions we have: [full colour / white / black / icon only]
- Minimum size: [ ]
- Clear space: [ ]
- Never do this to it: [stretch, recolour, add effects, put it on a busy photo]

## Colours

| Name | Hex | Where it is used |
|---|---|---|
| [ ] | #[ ] | [ ] |
| [ ] | #[ ] | [ ] |
| [ ] | #[ ] | [ ] |
| [ ] | #[ ] | [ ] |

The palette is closed. Do not introduce a colour that is not on this list.

## Fonts

- Headings: [name, weight]
- Body: [name, weight]
- Fallback if the real font is not available: [ ]
- Never use: [ ]

## How our stuff looks

[Describe the feel in plain words. Dark or light? Busy or spacious? Photos or
illustrations? Rounded or sharp?]

- [ ]

## Photography

- The style: [ ]
- What we photograph: [ ]
- What we never use: [cheesy stock, handshakes, people pointing at laptops]
- Where our real photos live: [ ]

## Social sizes we work to

- Instagram post: 1080 x 1350
- Instagram story or reel: 1080 x 1920
- LinkedIn: [ ]
- Facebook: [ ]
- [add your own]

## Layout rules

- [Where the logo sits]
- [How much space round the edge]
- [Maximum words on a slide]

## Examples

[Link or list three pieces of your own work that are bang on brand, and one
that is not, with a note on why.]

- On brand: [ ]
- On brand: [ ]
- On brand: [ ]
- Not us, because [reason]: [ ]