Insights

Creating a Marketing Sales Funnel on your website that Converts

By Alex Whitehead·December 2022·4 min read
Creating a Marketing Sales Funnel on your website that Converts

Sales funnels are a great way to increase the number of leads that your website generates. A well-designed funnel can help you convert more website visitors into customers. In this article, we will di

Sales funnels are a great way to increase the number of leads that your website generates. A well-designed funnel can help you convert more website visitors into customers. In this article, we will discuss how to create a website sales funnel that converts.

The sales funnel is a process that takes website visitors through a series of steps, culminating in a sale. It starts with getting visitors to your website, then getting them to sign up for your email list, and finally getting them to buy your product or service.

Different steps in creating a website sales funnel that converts.

When it comes to creating a website sales funnel that converts, there are a few different steps you need to take. Let us take you through the most important steps:

Landing Page

This is the page that your visitors will see when they first arrive on your website. It needs to be eye-catching and persuasive, and it should include a call to action so that your visitors can easily take the next step.

Email Sequences.

These sequences will help you to warm up your visitors and encourage them to take action. They should be well-written and engaging, and they should provide valuable information that your visitors can use.

Sales Page

This is the page where you will sell your product or service. It needs to be persuasive and well-designed, and it should include all the information your visitors need to make a decision.

Thank you page

This is the page your visitors will see after they have made a purchase. It should thank them for their purchase and provide them with information about how to access their product or service.

Follow-up Sequence

This sequence will help you to keep in touch with your customers and encourage them to take action.

Purchase sequence

This sequence will help you to follow up with your customers after they have made a purchase.

It might feel like a lot of steps but they are all important!

Tips on how to optimise each step of the funnel for maximum conversion

So you’ve got your funnel all set up. Now what? How do you optimise each step of the funnel to get the most conversions?

Here are some tips:

1. Make sure your headline is catchy and interesting.

2. Write persuasive copy that inspires people to take action.

3. Offer a freebie or discount to entice people to sign up.

4. Make it easy for people to sign up and purchase.

5. Make sure your website is easy to navigate and looks professional.

6. Use effective calls to action throughout your website.

7. Test different versions of your funnel to see what works best.

8. Track your results and analyse your data to see what needs improvement.

9. Keep tweaking and refining your funnel until you get the results you want.

10. Be patient and keep at it. It may take some time to get your funnel optimised, but it will be worth it in the end.

Key takeaways from creating a marketing funnel

Now that you understand the basics of creating a website sales funnel that converts, it’s time to summarise the key takeaways.

First, you need to ensure that your funnel is well-targeted to your audience. Make sure you know who your ideal customer is and create content and offers that appeal to them.

Second, make sure your funnel is easy to navigate. Use clear and concise headers and make your buttons and links easy to find and click.

Third, use high-quality images and videos to capture your audience’s attention and keep them engaged.

Fourth, make sure your funnel is responsive to mobile devices. Many people now browse the web using their phones or tablets, so it’s important that your funnel looks good and functions properly on all devices.

Finally, test and tweak your funnel until you get the results you want. Keep track of what’s working and what’s not, and make changes as needed.

Want to increase leads and conversions?

Contact AW Media today for all your advertising needs.

We have the expertise and design skills to help capture your audience and help to generate and convert leads into sales.

We offer a variety of services such as graphic design, web design, logo design, and more.

Let us help you take your business to the next level!

Alex Whitehead, Director at AW Media & Marketing

Written by Alex Whitehead

Director, Developer & Award-Winning Web Designer

Alex founded AW Media in Sheffield in 2016 and has led 500+ website, branding and SEO projects since, picking up four back-to-back industry awards along the way. He writes the way he works: straight answers, no jargon, judged on results.

More about the team →

Want this for your business?

Free 20-minute call. We'll look at your current site, tell you what's working, what isn't, and what we'd do differently. No pitch.

Book a free call