The stuff that gets you pickedover the other lot.
Short emails on what actually makes a small business website bring in work. They go out when there is something worth sending, not to fill a slot. Written for owners, not marketers. Free, and you can leave whenever you want.
Things you can use on Monday morning
The fix that just worked on a real job
Something we changed on a live site last week and what it did to their enquiries. Not theory, the actual before and after.
Why your quiet website is quiet
The unglamorous reasons good businesses get skipped online, and the version of your page that gets picked instead.
What things should cost
Straight numbers on websites, branding and support, so you can tell when a quote is fair and when you are being had.
Where AI genuinely saves you time
The bits we hand to AI, the bits we still do by hand, and how to tell the difference when someone sells you the fast version.
First look at anything new
Free tools, guides and offers go out to the list before they go anywhere else.
Join the list
Two fields, and you are on. Free, and it stays free.
What you will not get
We run this list the way we would want to be on one. If an email is not worth your two minutes, it does not go out.
- No 40 minute read that could have been a paragraph.
- No jargon you would need to Google halfway through.
- No pitch bolted onto the end of every single email.
- No handing your details to anyone else, ever.
- No hoops to leave. One click at the bottom and you are off the list.
Ten years of doing this, sent to your inbox
We have built over 450 websites and brands since 2016. Everything that keeps working goes in the emails. Everything that stopped working does too, so you do not waste a year finding out.