Wix and DIY vs aprofessional build.
When a DIY builder like Wix is genuinely fine, and when it quietly costs you leads. Compared on price, SEO, speed, conversion and who owns the result.
A DIY builder like Wix is cheaper up front and fine for a simple placeholder, but a professionally built website usually wins on speed, SEO, conversion and long-term cost once your business relies on it to bring in leads. AW Media builds custom sites from £1,495 that are faster and easier to rank than a typical drag-and-drop build.
The short version
- Wix is cheaper to start but limited on speed, SEO and custom design.
- A professional build is designed to turn visitors into enquiries.
- You own a professionally built site outright, with no platform lock-in.
- DIY is fine as a placeholder. It costs you once the site has to sell.
| Factor | Wix / DIY builder | Professional build (AW Media) |
|---|---|---|
| Upfront cost | Low, monthly subscription | From £1,495 one-off |
| Design | Template-based, limited | Fully custom to your brand |
| Site speed | Often slow, heavy code | Optimised, fast-loading |
| SEO and AI search | Basic, hard to fine-tune | Structured for Google and AI search |
| Conversion | Generic layouts | Designed to win enquiries |
| Ownership | Locked to the platform | You own it outright |
| Your time | You build and maintain it | We build it, you run the business |
Common questions.
Is Wix ever the right choice?
Yes, for a quick placeholder, a hobby project or testing an idea on a tiny budget. Once the website is a real part of how you win customers, a professional build almost always pays for itself.
Can you rank a Wix site on Google?
You can, but it is harder. DIY builders give you less control over speed, structure and technical SEO, which are exactly the things Google and AI search engines reward. A professional build is structured for this from the start.
I already have a Wix site. Can you rebuild it?
Yes. We rebuild DIY and template sites into fast, custom websites regularly, and we can carry over your content so nothing is lost.
Will a custom site cost more to maintain?
Not necessarily. Our optional support plan covers hosting, security and updates for a fixed monthly fee, often comparable to stacking up Wix premium plans and paid apps.
Ready to stop losing clients to better websites?
Book a free 20-minute call. No pressure, no jargon. Just an honest conversation about what your business actually needs to grow online.