If you’re a personal trainer or fitness coach looking to get a website built, you’ve probably searched “how much does a website cost” and got wildly different answers. £500. £2,000. £10,000. Some blok
If you’re a personal trainer or fitness coach looking to get a website built, you’ve probably searched “how much does a website cost” and got wildly different answers.
£500. £2,000. £10,000. Some bloke on Fiverr offering to do it for £100.
So what’s the actual answer?
It depends on what you’re getting. And more importantly, whether that website will actually make you money or just sit there looking pretty whilst you’re still relying on Instagram DMs.
The Real Cost Breakdown
Template Websites: £300-£800
This is your Wix, Squarespace, or WordPress template route. You pick a design, add your content, and you’re done.
Sounds good until you realise:
- Your site looks identical to 50 other trainers in your area
- Loading speeds are terrible (8-10 seconds on mobile)
- Limited customisation means you’re stuck with what you get
- No proper SEO setup
- You’re doing all the work yourself anyway
Will it bring in clients? Probably not. It’ll exist, but it won’t convert.
Custom Landing Pages: £1,200
A single-page website focused entirely on converting visitors into leads. No fluff. Just one clear goal: get people to book a call or sign up.
This is what most fitness professionals actually need. Not a five-page website with an “About” page nobody reads. A landing page that does one job properly.
What you get:
- Custom design specific to your business
- Fast loading speeds (under 3 seconds)
- Mobile optimised
- Clear call to action that converts
- Contact form or booking integration
- SEO basics built in
Will it bring in clients? Yes, if it’s built properly. This is the sweet spot for most coaches starting out or looking to professionalise their online presence.
Small Custom Websites: From £2,000
Up to 6 pages. Homepage, about, services, testimonials, contact, maybe a blog.
This works if you need multiple service offerings clearly separated, or you’re established enough that people want to research you properly before booking.
What you get:
- Everything from the landing page package
- Multiple pages for different services or information
- More complex navigation
- Room for blog content
- More detailed SEO structure
Will it bring in clients? Yes, but only if the structure makes sense and each page has a clear purpose. Too many trainers build six-page sites because it sounds more professional, then wonder why nobody books.
Medium to Large Websites: From £3,500
10-15 pages or more. This is for established businesses, gyms with multiple trainers, or coaches with complex service offerings.
You need this if you’re running a proper facility, have a team, offer corporate services, or need advanced functionality like member portals or class booking systems.
What you get:
- Everything from smaller packages
- Complex booking systems
- Team member profiles
- Class schedules
- Member areas
- Advanced SEO structure
- Integration with business systems
Will it bring in clients? Yes, but you need the business infrastructure to support it. Don’t build a £3,500+ website if you’re still coaching five clients a week from your garage.
E-Commerce/Shopify Sites: From £4,500
Selling supplements, workout programmes, or fitness equipment? You need an e-commerce site.
Shopify or WooCommerce, properly set up with payment processing, inventory management, shipping integration, and all the technical bits that make online selling actually work.
What you get:
- Custom store design
- Product page setup
- Payment gateway integration (Stripe, PayPal, Klarna)
- Inventory management
- Shipping setup
- Email automation for orders
- Review systems
Will it bring in clients? It’ll bring in customers if your products are good and your marketing drives traffic. The site itself won’t sell products. Your marketing does that.
What Actually Matters More Than Price
Here’s what nobody tells you: the cost of building the website matters less than whether it actually converts visitors into paying clients.
A £1,200 landing page that converts 15% of visitors is worth infinitely more than a £3,500 website that looks impressive but converts 2%.
Most fitness professionals need three things from their website:
- 1Fast loading speeds (under 3 seconds)
- 2Clear message that speaks to their target client
- 3Simple path to booking or enquiry
That’s it. Everything else is nice to have but won’t directly make you money.
The Hidden Costs Nobody Mentions
Domain name: £10-15 per year Hosting: £50-200 per year (depending on your needs) SSL certificate: Usually free with decent hosting Maintenance: £30-100 per month if you outsource it Email marketing platform: £15-50 per month
These add up. Factor them in when budgeting.
What You Should Actually Spend
Starting out with 0-10 clients: £1,200 on a solid landing page Established with 10-30 clients: £2,000-3,500 on a small to medium custom site Running a proper business with 30+ clients: £3,500+ on a comprehensive site Selling products online: £4,500+ on an e-commerce store
The goal isn’t to have the fanciest website. It’s to have one that makes you more money than it costs.
If you’re spending £1,200 on a landing page and it brings in three clients worth £1,500 each over the next year, that’s £4,500 revenue from a £1,200 investment. That’s a website that’s paid for itself.
Red Flags to Watch For
Someone quoting you £5,000+ for a basic site with 3-4 pages. Unless you need seriously complex functionality, that’s overpriced.
Anyone promising “we’ll rank you number one on Google” as part of the package. SEO takes time. Nobody can guarantee rankings.
Agencies that won’t show you examples of work they’ve done for fitness professionals. If they don’t understand your industry, they won’t build something that converts your specific audience.
Monthly fees that aren’t clearly explained. Some agencies charge £100+ per month for “maintenance” that’s actually just hosting and a plugin update once a month.
No clear timeline or process. Professional web designers will tell you exactly what happens when, how long each stage takes, and what they need from you.
What to Ask Before Hiring Someone
Can I see examples of sites you’ve built for fitness professionals? What’s included in the price? What do I need to provide? How long will it take? What happens after launch? What are the ongoing costs? Can I update content myself if I want to? What if something breaks?
If they can’t answer these clearly, walk away.
The Bottom Line
A website for a personal trainer or fitness coach typically costs between £1,200-£3,500 depending on what you actually need.
Most coaches starting out should invest £1,200 in a solid landing page that converts. Not a six-page site with a blog nobody reads.
Once you’re established and have consistent client flow, upgrade to a more comprehensive site with multiple pages and advanced functionality.
But remember: the goal isn’t to have the best-looking website. It’s to have one that brings in clients whilst you’re busy coaching, training, or spending time with your family.
A £1,200 landing page that converts is worth more than a £3,500 site that looks impressive but brings in nobody.
