Crown Labels have been printing labels since 1989. Hundreds of millions of them. They’ve worked with everyone from itsu to the NHS, producing self-adhesive labels for industries across the board. But
Crown Labels have been printing labels since 1989. Hundreds of millions of them. They’ve worked with everyone from itsu to the NHS, producing self-adhesive labels for industries across the board.
But here’s the thing: their website wasn’t doing their reputation justice. When you’ve got that level of experience and client roster, your online presence needs to reflect it. That’s where we came in.
The Brief
Crown Labels needed a website that positioned them as the go-to label manufacturer they actually are. They wanted to showcase their 35 years of expertise, highlight their investment in digital UV inkjet equipment, and make it dead simple for potential clients to understand what they offer.
The key requirements were straightforward:
- Clean, professional design that reflects their quality standards
- Clear messaging about their fast turnaround times (3-5 working days for most orders)
- Showcase the breadth of industries they serve
- Feature their impressive client base without it looking like a bragging exercise
- Make it easy for businesses to get in touch and request quotes
The Solution
We built the site around what Crown Labels do best: delivering quality labels quickly, backed by decades of experience.
The homepage hits you with the core message straight away. No messing about. “One of the UK’s Leading Label Manufacturers” followed immediately by the value proposition: reliable supplier, outstanding service, 35 years of experience.
We structured the content to address the main concerns any business has when choosing a label supplier:
- Speed: Most orders dispatched within 3-5 working days
- Experience: Founded in 1989, long-established workforce
- Technology: Over 65% of orders digitally printed on UV inkjet machines
- Quality: Commitment to exceeding expectations on every order
The industries section showcases the range without overwhelming visitors. From food and drink to oils and lubricants, pharmaceuticals to cosmetics. If you need labels, they’ve done it.
We integrated their Google reviews prominently because when you’ve got 5-star reviews talking about “super fast turnaround” and “going above and beyond”, you want people to see them.
The customer logos section features some serious names: Kingspan, Mira, Sealey, NHS. We presented these cleanly in a grid format so visitors can quickly clock the calibre of businesses Crown Labels work with.
The Technical Bit
Built on WordPress for easy content management. Fast loading times because nobody’s got patience for slow websites. Mobile-responsive because a huge chunk of their traffic will be from people researching suppliers on the go.
We kept the navigation simple: Home, About Us, Products, Industries, Recent Jobs, Reviews, Location, Contact. Everything you need, nothing you don’t.
The Results
Crown Labels now have a website that matches their reputation. It’s professional, it’s clear, and it positions them exactly where they should be: as established experts in label manufacturing.
The site clearly communicates their value proposition, showcases their experience and equipment investment, and makes it simple for potential clients to understand why they should choose Crown Labels over competitors.
The Review
“Paul and Alex were very professional through the whole process and put together a website we were really happy with. Good value for money and will continue to use going forward.”
What Other Manufacturing Businesses Can Learn
If you’re in manufacturing or B2B services, your website needs to do three things well:
- 1Lead with credibility: Years of experience, quality of clients, investment in equipment - these matter in B2B.
- 2Address the practical concerns: Turnaround times, quality standards, range of applications. Businesses need to know you can deliver.
- 3Show, don’t just tell: Customer reviews and logos carry more weight than any amount of marketing copy.
Crown Labels have the expertise and track record. Now they’ve got a website that actually represents that.
If your business has been operating for years but your website looks like it was built in 2010, it’s holding you back. Simple as that.
Visit the website here: https://crownlabels.co.uk/
Want to discuss a website project?
