WordPress has been around since 2003 and is the most popular blogging software on the market. Over the last few years, WordPress has also become the content management software of choice for non-blogg
WordPress has been around since 2003 and is the most popular blogging software on the market.
Over the last few years, WordPress has also become the content management software of choice for non-blogging websites.
Here are the top 9 reasons why WordPress is so popular and why you might want to consider switching to a WordPress platform for your company’s website.
Fast Loading Page Speed
When thinking of attributes you desire for your new website, a page that loads fast will be at the top of most people’s lists.
The benefit of a fast loading page is that it prevents your customer from getting frustrated whilst surfing your website, and can in turn lead to more clicks and engagement with your site, meaning more customers and more sales.
100% Customisable
WordPress is designed so that the developer can customise it completely to your needs.
You want your website to reflect you, and what your business is about, and with a fully customisable system such as WordPress, this is easy to do.
An added benefit of using WordPress is once your website is built for you, it is easy to go in and make the changes you need, without needing to use your web developer and costing you more, as the interface is user friendly.
Plug-ins Allow Extensive Functionality
Plug-ins are essentially apps you can add to your website to make it more functional. Imagine your iPhone without any apps, pretty useless right?
This is where plugins come in to really make your website come alive. Typically to add this sort of functionality to a website you would need to be able to write code, and know how to implement it.
With Plug-ins you can just download and go, and are relatively fool-proof!
Mobile Responsive
A website being mobile-responsive is pretty non-negotiable these days! Mobile & Tablet drove 58% of visits to websites as of January 2022.
For this reason, you really need your website to flow freely on mobile devices, and work just as well as it would on desktop.
WordPress makes this so easy, and whilst editing allows you to flick between the view on each device so you know that your site is going to tick the boxes across all devices for your customer.
User-friendly CMS
Because of its blogging roots, WordPress is a powerful content management system. An administrator can easily explore the backend of their WordPress site, change pages, and add new material. Without a lot of website management experience, WordPress makes it simple to arrange material, making it accessible for your customers.
Flexible and Adaptable for Growth
Is your business just starting out, and you hope that it will grow and develop as time goes on? Your WordPress website can grow with you.
No need to get a new website built when your business takes its next leap, the advantages of the user-friendly interface of WordPress means that changes can be made to your site at any time.
SEO-friendly (Google loves them)
WordPress websites are brilliant for Google rankings and SEO, having built a solid reputation for providing strong SEO foundations.
WordPress themes are built to look good on the eye, making them user friendly and favourable in Google’s eyes.
Not forgetting WordPress’ ability to group your content into significant categories, and presents this information easily to search engines, allowing them to successfully index them.
Woocommerce is Safe and Secure
Hoping to make some sales through your site?
WooCommerce is developed specifically for WordPress for running a shop. You are able to implement many security features such as two-factor authentication, limit log-in attempts and implement geoblocking.
No HTML or Code Editing
Gone are the days of having to write & edit code and HTML to have a user-friendly interface.
This benefit of WordPress is huge as it allows you to make the changes you need to your website once your developer has built it, in just a few clicks. Saving you time, and money!
