Insights

What Your Website Is Saying Behind Your Back

By Alex Whitehead·June 2025·2 min read
What Your Website Is Saying Behind Your Back

Imagine someone clicks on your site and immediately thinks: “Nope.” It happens more than you’d think - and often, it’s not your fault. 1. “This Business Is Old-School or Out of Touch” If your design l

Imagine someone clicks on your site and immediately thinks: “Nope.”

It happens more than you’d think - and often, it’s not your fault.

1. “This Business Is Old-School or Out of Touch”

If your design looks dated, people assume everything about you is. Fonts, colours, spacing - it all says something.

2. “This Site’s Dodgy”

If it’s hard to navigate, unresponsive, or cluttered, visitors might bounce thinking it’s spammy or unsafe.

3. “They Don’t Care About Me”

A lack of clear info, calls to action, or mobile optimisation makes people feel like an afterthought.

The Fix?

It starts with clarity and intent: great design, smart content, and UX that feels like second nature.

👉 [Book a call and get the honest truth about your current site]

Alex Whitehead, Director at AW Media & Marketing

Written by Alex Whitehead

Director, Developer & Award-Winning Web Designer

Alex founded AW Media in Sheffield in 2016 and has led 500+ website, branding and SEO projects since, picking up four back-to-back industry awards along the way. He writes the way he works: straight answers, no jargon, judged on results.

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