Investment Algorithm
Three live event decks and a full Meta ad set for Investment Algorithm's free three-evening online event. 367 slides, every element editable in Canva, and 60 ads in every Meta size.
Client
- Name
- Investment Algorithm
- Industry
- Investing / Live Online Events
- Location
- Denmark
The challenge.
Each evening arrived as a script, written slide by slide. Day 1 also had the deck from their last event, in their old look.
They didn't want the words pasted onto slides. Every slide had to show the idea: a chart, a timeline, a comparison.
The event needed filling too, with ads that hold up in every Meta placement, from the feed to stories.
Our approach.
Built one visual system off their landing page, and agreed it on ten sample slides before the rest of the decks were touched.
Gave every slide its own visual. Charts where the script talks about growth, timelines where it talks about time, before and afters where it compares.
Drew one line icon family for all three decks, so a card on Day 1 and a chart on Day 3 read as one hand.
Rebuilt all three decks element by element in Canva: gradient grounds, shape cards, every photo its own image. Their team can change any slide themselves.
Designed 15 ad styles in all four Meta sizes. The words on the photo ads come word for word from Oscar's own script for the night.
Sixty ads,every placement.
15 styles, each in square, portrait, story and link sizes. The three they picked first look like a lock screen, a before and after and a poll.
367 slides,every one designed.
Three evenings, three decks, one look. Light pages and dark pages, with the same type, cards and icons throughout.
What we built.
- Day 1 deck, 179 slides
- Day 2 deck, 115 slides
- Day 3 deck, 73 slides
- Every element editable in Canva
- One drawn icon family
- 60 Meta ads, 15 styles in 4 sizes
The numbers.
Slides across three evenings
Meta ads in four sizes
Decks, one look
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