A straight answer to the question every business owner asks first. Real UK price ranges, what actually drives the number up or down, and where the money goes.
Here is the honest short answer. In the UK in 2026, a professionally designed one-page site typically runs from around £700 to £2,500, a full multi-page business website from around £1,500 to £6,000, and an online store from around £2,500 upwards depending on the catalogue and the features. Anything advertised at £99 or built free in thirty seconds is a template you fill in yourself, and it tends to cost you more later in lost enquiries than it ever saved you up front.
The reason you see such a wide range is that "a website" can mean a single landing page or a forty-page e-commerce platform. Below is what each tier actually costs and what moves the number.
Typical UK website costs by type
- Landing page (one page, built to convert): roughly £700 to £2,500.
- Business website (home, services, about, contact and more): roughly £1,500 to £6,000.
- Online store / e-commerce: roughly £2,500 to £10,000+, scaling with product count and functionality.
- Ongoing care (hosting, security, updates, support): commonly £20 to £150 a month, separate from the build.
What actually drives the price
Two sites with the same page count can cost very differently. These are the real levers.
- 1Custom vs template. A bespoke design built around your brand costs more than a stock theme, and it is the single biggest factor in how the site looks and performs.
- 2Number of pages and content. More pages, more copywriting, more photography and more to design.
- 3Functionality. Booking systems, payments, memberships, integrations and custom features all add build time.
- 4Copy and assets. Whether you supply the words and images or the studio creates them.
- 5Speed and support. A clear turnaround and a team that handles changes afterward is worth paying for.
What AW Media charges
We keep our pricing public because guessing helps nobody. Every project is fully custom, never a template, and you pick the lane that fits your timeline and budget.
- Landing Page: from £695 AI-Accelerated, or £1,200 fully bespoke.
- Website: from £1,495 AI-Accelerated, or £2,500 fully bespoke.
- Online Store: from £2,495 AI-Accelerated, or £3,995 fully bespoke.
Why two lanes
Because not every project needs the same approach. Our AI-Accelerated lane uses AI tooling to deliver bespoke work in a fraction of the usual time, which keeps the price down without dropping to templates. The Bespoke lane is a fully hand-crafted build for projects that call for it. Both are custom. The difference is speed and depth, not quality.
The bottom line
A good UK website is an investment, not a cost, and the price should map to what it does for your business. Cheap-and-templated usually means invisible. Expensive-and-slow usually means waiting months for something you could have had in weeks.
Tell us what you need and we will give you a clear, fixed quote, no guessing and no surprises. Book a free call and we will talk it through.
