MADE

The first screen says it in four words: matcha, MADE your way. Their own cups and bowls cut out over crumpled matcha paper, both shops named before you scroll, and one button to the menu.

The one decision: a menu you play with. The matcha-ometer on the home page is the same one they have in store. Pick hot or iced, your flavour, your milk and your strength, the cup fills as you go and the price adds up, so you know your usual before you're in the queue.

Their own matcha, poured as you scroll. Three cultivars, never pre sweetened, and the cup fills from MADE's own footage while you read why.

Give it a whisk. A little game: zigzag over the bowl with your mouse or your finger until it's lovely and frothy, then the nudge to come and get a real one.

The line-up slides past as you scroll: every açaí bowl, smoothie and sandwich, with what's in it and what it costs.

The menu page is the board in the shop: matcha, açaí bowls, smoothies, toasted rye sandwiches, coffee and fro-yo. Can't decide? Shuffle it and it picks something for you, price and all.

Which shop is nearer me? One tap works it out, and each shop has its own hours, directions and map. Leeds gets its own pre-order button to their Square shop, and Broomhill is already on there, coming soon.

Catering gets its own page: brand collabs and pop-ups, run clubs and store openings, with the brands they've done it for. The enquiry form fills a cup as you go, and every enquiry lands in MADE's inbox in their own colours, ready to reply to.

The about page is theirs: why they started, in the words of their one year post, why it's called MADE, their own matcha from Kyoto, and from one shop to three.

Built as a custom WordPress plugin with a locked editor, so every word, price and photo is theirs to change without touching the design. Google Analytics behind a consent banner, Search Console, and 15 searches tracked from launch day.