Team Tonk
Jimmy Tonkinson is an IFBB Pro in Classic Physique who coaches online as Team Tonk. Every new client came through word of mouth: a basic enquiry form, then a Loom from Jimmy. We built the front door and the clubhouse behind it, a website that sells the coaching and takes applications, and a client area with Jimmy's lesson library and the team's own community. Thirteen days from go-ahead to signed off.
Client
- Name
- Team Tonk Coaching
- Industry
- Online Fitness & Bodybuilding Coaching
- Location
- UK
- Website
- Visit live site →
The challenge.
The coaching already worked, and the before and afters prove it. But every new client came through word of mouth. Someone recommended Jimmy, they filled in a basic enquiry form, and he replied with a Loom.
Brilliant coaching, but you only found it if someone told you about it.
The first plan put check-ins and programmes inside the platform. Hollie, who runs the admin side, told us clients don't want check-in admin, and Jimmy's programming is too varied for an app.
Our approach.
We kept the one thing that already worked. Coaching stays one to one with Jimmy on WhatsApp, so check-ins and programmes came out of the plan, and everything else was built around it: a front door that sells the coaching, and a clubhouse for clients once they're in.
The first screen sets the standard. Jimmy's intro video sits beside the headline, so you meet the coach before you scroll, then one tap to apply for coaching.
The intro video is split tested. Half of visitors see it play on its own and half press play, and the admin shows which version brings in more applications and calls, with a switch to give everyone the winner.
Three ways in, every one spelled out: a call with Jimmy, Essential or Exclusive, each card listing exactly what you get, and a table comparing the two coaching levels line by line. Pick a plan and the application opens with it already ticked.
The application takes about five minutes: goals, where you're at, what's held you back. Every answer lands in Jimmy's inbox, ready to reply to, and on an enquiry board for the team, so his first reply is about you.
A call with Jimmy books itself. Pick a day and a time, say what you want to talk about, and the confirmation carries a link to add it to Google Calendar.
Free lessons up front, the rest behind the login. Four full lessons free to watch, prep and off season guides to download and free calculators, so people are learning from Jimmy before they ever apply.
Paying clients log in to their own client area: a dashboard with the newest lessons, the community and Jimmy's corner, and one button to message Jimmy on WhatsApp. Every lesson he films is filed and searchable, and the exercise library sits in folders by body part.
The whole team in one feed. Wins, progress photos and questions for Jimmy, each in its own channel, with likes and comments, and Jimmy's posts carry a Coach badge.
Hollie runs it herself. Click any words and type over them, drag sections about, paste a YouTube link and the video's in, then pick its folder and add a thumbnail. Existing clients are added from the admin with a set-password email, and keep paying the way they always have.
Built from scratch for one coach, not a template, with a two-step login for the team. Google Analytics behind a consent banner, and Search Console, were set up the day it opened to everyone, 2 November.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
The front door.
The packages, the application, booking a call with Jimmy, a free lesson and his clients' own transformations, every page in the same look. Jimmy's prices are blurred here, they're on the live site.
The clubhousebehind it.
Shown with made-up members on a test copy. What the public site shows of the client area, then the dashboard clients land on, the lesson library and the community feed.
What we built.
- Website with Jimmy's intro video in the first screen
- Intro video split test, with the verdict in the admin
- Three packages spelled out, plus a comparison table
- Five-minute application, every answer emailed to Jimmy
- Enquiry board with each application in full
- Calls with Jimmy booked online, with a Google Calendar link
- Four free lessons, free guides and free calculators
- Client area with a dashboard and a WhatsApp button
- Searchable lesson library in folders
- Exercise library in seven body-part folders
- Community feed with channels, photos, likes and comments
- Page builder: type over words, drag sections, paste a video link
- Two-step login for the team
- Google Analytics, consent banner and Search Console
The numbers.
days from go-ahead to signed off
full lessons free to watch before anyone applies
exercise library folders, there by morning when Hollie asked one evening
Thank you so much Alex that was a big help it's a lot more user friendly now and I've managed to move and update most things.
Hollie
Team Tonk Coaching
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