Adept Heating
A Gas Safe heating engineer with a stack of five star reviews and nowhere to send anybody. No website at all, while three firms with less proof sat above him in the search results. We built 34 bespoke pages, moved the domain, email and hosting across, and put the real reviews on the page.
Client
Name
Adept Heating
Industry
Heating & Gas Engineer
Location
South Anston, South Yorkshire
Website
Visit live site →
Thechallenge.
No website. Every enquiry came through word of mouth, and anybody who searched found the competition instead.
The business rebranded and moved area mid-project, which re-anchored every location page and all the local SEO work with it.
Trades sites are usually a page builder, five plugins and a contact form nobody tests. That is what makes them slow and what makes them break.
Somebody standing next to a broken boiler is not filling in a long form. They want to ring, or send a photo.
Ourapproach.
34 bespoke pages: 17 for the services, 10 for the areas he covers, plus the core of the site. Written for what people actually search for at the point their heating packs in.
Everything bespoke lives in one custom plugin. No page builder, no SEO plugin, and our own schema, sitemap, robots and llms.txt so AI search can read it as cleanly as Google does.
Real Google reviews are pulled in twice a day by a cron job and rendered in our own card design. No third party script on page load, and the section can never sit there blank.
One tap to WhatsApp so somebody can send a photo of the boiler and the error code, and a click to call that adapts to the device.
Domain, DNS, SSL and Microsoft 365 email all moved across with no downtime, every record checked by hand before the switch.
Thework.
Scroll inside the window to explore, or open the live site.
34 pages,every one earning.
Seventeen services and ten areas, each written for what somebody actually types when their heating has packed in.
The proof,on the page.
Real Google reviews pulled in twice a day and rendered in our own design, so the section is fast and can never sit there empty.
What webuilt.
- ✓34 bespoke pages, 17 services and 10 locations
- ✓Custom plugin, no page builder, no SEO plugin
- ✓Live Google reviews, cached twice daily
- ✓FAQ schema across 17 pages
- ✓One-tap WhatsApp with photo, adaptive click-to-call
- ✓Domain, DNS, SSL and email migration, zero downtime
- ✓Own sitemap, robots and llms.txt for AI search
