Renewafuel
Renewafuel fit solar panels, air source heat pumps and battery storage from Worksop. Proper installers, with the accreditations and the finished roofs to prove it. We rebuilt their website so it shows that, answers the question every homeowner asks before they pick up the phone, and gives them one clear way to book a free survey.
Client
- Name
- Renewafuel Home Innovations
- Industry
- Solar, Heat Pumps & Batteries
- Location
- Worksop, Notts
- Website
- Visit live site →
The challenge.
The old website was a confusing journey, and it didn't fit where the brand was going.
Twelve links in the main menu: Products, Solar, Battery, Heat Pumps, EV Charging, Get a Quote, Funding, Rewards, Case Studies, Portfolio, Blog and Contact. Case Studies and Portfolio were two separate places to look at the same work.
Three different routes asked for the same thing: a free online energy assessment, a Get a Quote page and an enquiry form. And two Let's Go buttons went to two different pages.
It also sent ChatGPT's crawler away with a 403, along with the crawlers behind Claude and Perplexity, so the AI tools people now ask about solar and heat pumps couldn't read a word of it.
Our approach.
The menu went from twelve links to seven: Home, Solar Panels, Heat Pumps, Battery Storage, Finance, Case Studies and Contact. And it opens on Renewafuel's own film, bright and orange, with their installs straight in front of you.
One route in. Every button that asks for something (Book survey, Book your free survey, Get my exact figure) goes to one free survey form, the same form on every page and on Contact.
Everyone asks one thing first: what will I save? So the homepage answers it straight away. Drag the slider to your monthly bill and it shows what solar could save you a year, and over 25 years. Three more calculators do the rest of the first conversation: solar, heat pump, and a heat loss report that works out the kW and suggests a unit size.
The one decision: every saving the calculators give is an honest range, never one big number. Renewafuel are FCA authorised, and “up to” is a ceiling, not a promise. Then one tap on Get my exact figure takes them to the free survey, already knowing roughly what they need.
Nine real installs, each with its own page by town: Retford, Rotherham, East Markham, Sheffield, Doncaster, Worksop and Chesterfield. A roof down the road is the best proof there is.
Every accreditation runs along the service pages, shown the way each scheme asks: MCS, NICEIC, HIES and the rest. When HIES sent their new logo pack, it went in as the HIES and Approved Code lockup their own guidelines ask for, within the hour.
A finance page explains spreading the cost and the government's Warm Homes Plan in their team's own words, sent over WhatsApp and built word for word, with the FCA small print where it has to be.
25 old addresses, from years of blog posts to the old town pages, now each land on the right new page, every one checked live on launch night, so nothing they'd built up on Google was thrown away.
Moving a website can take email down with it. Every DNS record was copied to the new host and checked before anything moved, so their email, their instant quote app and their survey tool kept running on launch day.
Google Analytics waits for the cookie banner, Search Console is connected, and RankSauce watches 16 searches, twelve of them local across seven towns, each checked from the town itself. The AI crawlers the old site turned away now get in.
Built as a custom WordPress plugin with a locked editor, so their team can change any word or photo without touching the design.
The work.
Scroll inside the window to explore, or open the live site.
Scroll inside the phone to explore the mobile layout.
The work, the paperwork,the numbers.
Solar panels, heat pumps and battery storage, each with its own calculator, every install in the case studies, the finance page, and every accreditation with what it means for the homeowner.
Numbers beforethe phone rings.
The savings estimator on a £150 bill, the free tools, a heat loss report working out 7 kW, solar, heat pumps and battery storage side by side, the Worksop install, and the one survey form every button leads to.
What we built.
- Seven links in the menu, down from twelve
- One free survey form behind every booking button
- Home savings estimator with a slider
- Solar and heat pump calculators
- Heat loss report with a suggested unit size
- Every calculated saving shown as a range
- Nine install pages, one per job
- Accreditation strip on every service page
- Finance and Warm Homes Plan page
- 25 old addresses redirected, checked live
- DNS and email carried across
- Open to AI crawlers
- Custom WordPress plugin
The numbers.
calculators that answer the first question
real installs, each on its own page
old addresses carried across, checked live
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