Christmas Tree Collections

The first screen leads with the money. Joel's own figure, £129,355 for Sheffield Children's Hospital Charity since 2018, counts up under the title as you land, with the morning collections start and one button to book.

Check your postcode. Pop yours in and it tells you straight away whether they collect from your street, with all 21 postcodes they cover listed underneath.

The one decision: nobody books without reading the rules. Every Book button on the site opens a box first, and until you've ticked that you've read the collection process and agree to it, it won't let you through. A second tick, never ticked for you, asks before they email about next year.

The Process page sets the rules out plainly: three steps, what happens after you book, and the guidelines that keep the round moving. In their words, the difference between every tree on the street getting collected and a few getting missed.

The shop is three sizes with the price on each card, and anything over 8ft goes to them first.

A donation box sits in the basket, so anyone can add to the collection fee, and every penny on top goes to the charity.

At checkout, Joel's own line sits above the address boxes in big letters: this is the address that your tree will be collected from. Every booking then gets a confirmation email with the day collections start.

WooCommerce and the Stripe checkout behind those 3,000 orders kept running underneath, restyled to match the new site, so the way people pay didn't change.

Built as a custom WordPress plugin. Their story keeps its own words and the photos from January 2018, and the charity gets a block of its own under twinkling stars.