Her Era
Full brand set-up for Her Era. Identity, logo, palette, typography, and a four-page A4 landscape brand guidelines deck delivered as one polished system.
Client
Name
Her Era
Industry
Women's Lifestyle / Wellness
Location
UK
Thechallenge.
Brand starting from scratch. Naming, identity, palette, type duo, applications, the lot.
Tone is editorial-warm. Easy to default to generic-wellness aesthetics that would have killed the positioning.
Visual system had to flex across digital and print without fragmenting.
Ourapproach.
Locked direction with a warm oatmeal-taupe-espresso palette and a refined sans + script duo. Editorial, modern, distinctly Her Era.
Delivered a four-page A4 landscape brand guidelines deck: cover, logo system, palette + typography, application examples.
Built the system to scale into social, print, and future product without redesign.
Thework.
Scroll inside the window to explore, or open the live site.
What webuilt.
- ✓Logo system + variants
- ✓Warm editorial colour palette
- ✓Sans + script type duo
- ✓4-page brand guidelines deck
- ✓Social + print applications
- ✓Future-proofed visual system
