JIC Refractory
Specialist industrial firms rarely get a site that matches their competence, and most rivals still look like 2010. We gave JIC a fast, modern site that proves capability to procurement and engineering buyers in seconds, without the dated industrial look.
Client
Thechallenge.
Specialist industrial services don't get the design treatment they deserve. The site had to compete in a sector where most sites look like 2010.
Decision makers are procurement and engineering buyers. Pretty isn't enough. The site had to load fast, communicate fast, and prove competence fast.
Wide range of services across linings, installations, and maintenance. Structure had to give buyers an answer within seconds.
Ourapproach.
Modern industrial aesthetic. Bold typography, strong imagery of real work, structured layouts that prioritise readability and speed.
Each service category gets clear scope, sectors served, and the kind of detail engineering buyers want before they enquire.
Case studies and capability proof front-loaded throughout. The site reads like a credible operator before any sales contact.
Thework.
Scroll inside the window to explore, or open the live site.
What webuilt.
- ✓Bespoke design + custom WordPress build
- ✓Modern industrial aesthetic
- ✓Service capability breakdown
- ✓Case study + project showcase
- ✓Sector-by-sector targeting
- ✓Engineer-buyer-led structure
AW Media designed a fantastic new website for my company. From start to finish, communication was excellent, and they went above and beyond to deliver a top-class result. The quality of the design exceeded our expectations… highly recommend
JIC Refractory
Industrial Refractory Services, UK
