Trident Coaching
Josh has been coaching since he was 18. His logo was made online, for free, back in 2019. The coaching grew, the results grew, the reputation grew, and the brand stayed frozen at day one. We brought it back up to level.
Client
Thechallenge.
Starting young means your first brand is a placeholder, and placeholders quietly stay. Years of real credibility was sitting behind a free logo.
He works with competitive and lifestyle clients, so the mark had to read serious to one group without going cold on the other.
Josh grew up surfing and is big into art. None of that personality was visible, and that personality is a reason people pick him.
Ourapproach.
Three black and white logo concepts, refined until the trident mark felt like him. Sharp enough for competitive clients, artistic enough to actually feel personal.
A proper brand system around it: jet black, slate, chrome silver and a teal accent, with guidelines so it stays right.
Then the socials built on top. Profile pictures, story templates, pinned posts and editable post templates, because a logo on its own only lives in one place.
The result is that a follower recognises Trident whether they land on his grid, his stories or his DMs. One man's coaching business that reads like a serious operation.
Brandshowcase.
The free 2019 logo against the mark that replaced it, then the whole system rolled out across everywhere his audience actually meets him.
What webuilt.
- ✓Full rebrand from a DIY logo
- ✓Three concepts, refined to one mark
- ✓Brand guidelines + colour system
- ✓Profile, story + pinned post assets
- ✓Editable post templates
- ✓Consistent across grid, stories + DMs
You have outdone yourself mate. This is perfect. Exactly as I envisioned.
Josh Miller-Hall
Trident Coaching
