Vanguard
Full brand set-up for Vanguard. Identity, logo system, palette, typography, and applications across digital and print.
Client
Name
Vanguard
Industry
Performance / Coaching
Location
UK
Thechallenge.
Brand needed to feel established from launch. Premium positioning required a visual system that punches above the launch budget.
Wide application range: social, print, swag, future website. The system had to flex without fragmenting.
Distinctive naming meant the mark had to be ownable and immediately recognisable.
Ourapproach.
Identity exploration locked the visual direction in two rounds. Bold, confident, performance-led.
Built a full system: primary logo, marks, variants, colour, typography, and application guides.
Delivered ready-to-use templates for social, comms, and document design so the brand stays consistent post-handoff.
Thework.
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What webuilt.
- ✓Logo system + variants
- ✓Colour + typography system
- ✓Brand guidelines document
- ✓Social + print application templates
- ✓Stationery design
- ✓Future-proofed for digital expansion
It's been great working with AW Media. Marketing today to me is very daunting and technical but AW Media inspired me to focus on the basics, my social branding, the paint work I call it. What represents me and stands out. So I decided to have a consultation and spoke of what inspires me in terms of logo ideas and movie theme concepts I like. AW is very fast for the ideas I gave him and cooked something magical for the first initial stages and followed with something greater, I nearly passed out. AW is a true artist bringing out the artist in the customer and is very passionate about bringing your branding to life.
Vanguard
The Armed Forces Coach
